Our strategic objectives
Outlined below are Sight Research UK’s six strategic objectives that we will set out to achieve over the next three years. These goals will help to outline the specific outcomes by which we will aim to fulfil our charity’s mission and vision.
Strategic objective 1
To focus on identifying and investing in research that has the greatest potential to change the experience of those living with sight loss through reviewing our processes and taking advantage of the evolution of technology and commercial opportunities.
Strategic objective 2
To expand accessibility and develop closer relationships with grant holders to gain a clearer understanding of opportunities and limitations in order to target research investment where it will have the most impact.
Strategic objective 3
To promote, educate, and inform about the outcomes of research we support through improved communication and systems development, bringing research to a wider audience and increasing our supporter network.
Strategic objective 4
To set realistic growth expectations to sustain the core work of the charity and align with our future grant-giving ambitions. We will increase turnover to £1.5 million in 3 years through utilising additional resources and seeking new opportunities and partnerships.
Strategic objective 5
To raise and develop our profile and brand identity using our unique selling points of funding translational research across all eye conditions via our marketing channels and platforms.
Strategic objective 6
Review, invest in, and develop the skills of our people through a culture of involvement, coaching, and recognition to reflect the scale and diversification of our organisation.


